Gift card sales provide businesses with valuable revenue opportunities, especially during holidays. Whether a company produces its own cards or partners with a distributor, proper monitoring of all aspects of the program can help ensure expected 문화상품권현금화 results are met.
Make sure customers know about your gift card program by telling them in person, advertising on social media and putting signs up in-store.
Payment Processing
For many small businesses, gift cards can be a lucrative way to attract new customers. However, incorporating gift card programs requires some unique payment processing solutions. To minimize disruptions and unforeseen expenses, companies should work with their credit card processors to ensure their systems can handle gift card transactions.
Closed-loop gift card programs offer convenience for both consumers and merchants. They are often integrated with point-of-sale (POS) systems and allow for seamless redemption and balance verification at checkout. They also support digital delivery for a more eco-friendly alternative to physical cards, and may have built-in loyalty programs that boost revenue.
Open-loop gift card programs work just like regular credit cards, but with different rules and restrictions. For example, a customer’s balance must be enough to cover the entire purchase amount, or a secondary form of payment will be required. In addition, the program’s terms and conditions must be clearly outlined to avoid confusion and disappointment among customers.
Fulfillment
Unlike other payments, gift cards do not go through a bank network. Instead, businesses produce their own plastic gift cards or partner with a distributor for eGift cards and an online platform. Distributors charge a few cents per card, a small percentage of each sale or a flat fee. This saves companies the expense of producing, packaging and shipping physical cards to customers.
Depending on the business, some gift card programs may be very complex and require extensive support. These include retailers that sell their products in several different markets or omnichannel retailers. Other businesses might need more basic functionality such as a simple system for rewarding loyal customers or incentivizing employees.
Whatever the business, a good program should have an integrated online platform to facilitate tracking of transactions and redemptions. Detailed reporting can help make informed decisions, from replenishing inventory to planning promotional campaigns. A unified customer interface also makes it easy for customers to use gift cards.
Marketing
Gift cards can serve as a powerful marketing tool when used effectively. By personalizing the cards, offering discounts and bonuses, targeting specific customer groups, bundling them with products or services, using social media, tracking customer feedback, and measuring return on investment (ROI), businesses can boost their gift card sales and increase brand awareness.
Make sure to display gift cards prominently in your store or online to attract impulse buyers. You should also train employees to highlight gift cards during each transaction, mentioning them as the bill is being presented or before closing a sale. This can be particularly effective when a customer appears to be struggling with what gifts to buy for loved ones.
To further encourage your staff, reward the person who sells the most gift cards in a certain time frame. This could be a cash bonus, a favorable shift, or even a gift card of their own. This can help ensure that your gift card program is a success, especially during high-sales days, like graduations and holidays.